Brands mean more than their logos, taglines or the elevator pitches. At its heart is the assurance that you promise of the product’s/service’s quality. When it comes to these promises, there are two simple rules. First, don’t make any promises that you will fail to keep and second, you can’t be making promises if you aren’t yet sure about your capabilities. Though this may sound simple, abiding by them isn’t an easy job. Adding the fact that we are operating in a super-competitive market, this becomes a battle between your competitors and your success.
B2B would serve as your venue to compete against several manufacturers, distributors, wholesalers and retails for the same demographic.