The Key to Multi-Channel Growth

Posted on: 11 January 2016
The Key to Multi-Channel Growth

All online retailers use technology to receive and manage customer orders. But for rapidly growing brands, basic ecommerce platforms can’t provide the level of sophistication and detail that it takes to manage orders across multiple locations and channels. And the way leading brands are meeting those challenges is by partnering with logistics and fulfilment providers that understand how advanced order management software can improve the supply chain and directly benefit customers. Therefore with the right order management software and order fulfilment systems create several important benefits for online retailers, including:



More Efficient Order Processing

Advanced multichannel solutions improve the efficiency of order processing by automating and centralizing workflows. Instead of being forced to rely on multiple, disparate solutions for various processing tasks, third-party logistics and fulfilment providers can leverage technology to effectively manage orders from a single location. The payoff is that order fulfilment routines become much more efficient and cost effective, allowing online retailers to process a large volume of orders in a shorter period of time.


Improved Order Accuracy

High error rates simply aren’t acceptable in today’s multi-channel retail environment. More than ever, online shoppers expect to receive the products they ordered on time and in perfect condition. Proven order management solutions help fulfilment experts maintain exceptionally high accuracy rates, even during peak sales periods when pick and pack lines are pushed to their limits.


Single View of Inventory

Inventory visibility has to be a top priority for any retailer that operates across multiple channels. The best order management systems allow retailers and fulfilment providers to maintain a single, real-time view of inventory, notifying customers about out of stock items and ensuring that customers have the same view of available inventory as the warehouse – across all channels.


Channel Expansion Opportunities

Anaemic order management capabilities are a barrier to channel expansion. If the brand is struggling to process the orders received through existing channels, the addition of new channels is out of the question. Robust order management software and the assistance of a qualified third-party fulfilment provider gives ecommerce brands the confidence they need to take advantage of new channel opportunities.

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