11 November 2014
How To Create A Better Product Page? [Infographic]
Well optimized product pages are very important for the success of your online store. Visitors after landing on your webpage want everything perfect from navigation to product presentation. If you fail to deliver the good user experience, you can’t convert your visitors into customers. So what is the definition of a good product page or say what we really mean when we say “that product page looks good”, let’s start with the common definition:
“One that provides information about the products and services, motivation to buy and trust to your visitors”
Here I am breaking this definition into 3 parts:
1. Product information
Your visitors don’t want to see the same information over and over again. Be a storyteller and they will surely love it.
Must See: Content Marketing Tips For Ecommerce Store
2. Motivation to buy
A simple product page with just a product image and description can’t help you in increasing your sales. Customers today have lots of options therefore you have to motivate them to buy that same product from your website. But the question is still the same, how you will motivate them to shop from your website? Well you have to go an extra mile here. Best practices of motivating customers are: free shipping, secure payment, variety of payment options, coupons and special offers for first time visitors.
Reviews will do this task better. Visitors (if they seriously interested in buying) always look for trusted website or online stores. You can build that trust by social interaction and positive reviews about your brand or product you are offering.
This Infographic, created by KOL Limited, revolves around the tips which can be used to make your product page more engaging and converting.