How To Leverage The Power Of M-Commerce This Season?

Posted on: 17 October 2014
How To Leverage The Power Of M-Commerce This Season?

Technology has been drastically changing the shopping behavior of customers across the globe. Customers have been regularly engaging in product research, price comparisons, and checking retail inventories through their mobile devices. As such, smart retailers have been more focusing on understanding the consumer behavior and using technology to facilitate the same.



Here are some statistics from Forrester that will help you understand the importance of M-commerce:


  • 56% of global shoppers use mobile devices to search for products
  • 38% consumers have checked store inventories using mobile browsers
  • 34% of customers use mobile devices to compare products in various stores


From the above, we can conclude that retails must engage in offering a seamless M-commerce platform as an alternative to the traditional marketing solutions.


1.  Responsiveness


When we say mobile, we refer to thousands of devices and dozens of operating systems. Responsive design is the only way to automate the interface among all devices in one go. Developers certainly cannot take on the responsibility to build a separate platform for each device - it would be a lot of time and money involvement which is not a feasible option to go for. Responsiveness of the interface should be such that every element of the website is properly addressed to and displayed in the mobile screen in an intuitive and user friendly manner.


2.  Consistency


Modern consumers are more focused on a seamless omni-channel experience. This demand retails to offer a consistent experience across all channels and devices. An omni-channel experience would also help customers to interact between various devices simultaneously. To put it differently, a shopping cart saved through a mobile platform if accessed through a different device or even a traditional monitor can be easily accomplished.


3.  Interactive and unique content


The modern shoppers have a vast access to information, thanks to the digital age and the evolution of device technologies. However, this also points out to the fact that it is not easy selling products anymore. Consumers have a globalized platform today and several choices to get their product. As such, they need to be engaged in a steady flow of information inclusive of reviews, guides, product descriptions and success stories.


4.  The tech savvy salesman


While we understand that the customer has heightened expectations from retailers, the latter should be able to address them through the proper channels. A tech savvy associate will only be able to help customers who are looking to know more about product intelligence, shopping cart automation and process in-store returns.


5.  Interactive showcase


Many retailers are revolutionizing the idea of M-commerce by integrating interactive kiosks and display advertisements that facilitate the end users journey through the site. M-commerce should be able to provide the most updated information of available products and you can further engage customers with effective promotions and other options for engaging customers.


6.  Seamless payment and utmost security


Mobile commerce platforms are by default more open to security threats and shopping difficulties, as such, customers look for stores that can guarantee a seamless payment gateway and safe transactions.


In a nutshell it is always advisable to do more research into the psychology of a mobile consumer. Tailor capabilities that entertain, engage and fetch you the sales and you are through.


Leave a Comment
Your Name* :
Your Email Address* :
Your Website URL * :
Your Comment* :